Al Punto In Growth Mode.

Tustin, California based al Punto Advertising has experienced 25% growth in the past year. With the addition of InterContinental Hotels Group, ConAgra Foods, The Gas Company, and San Diego Gas & Electric to its list of clients, the company has recently expanded its offices and has promoted and hired for key positions.

“The Hispanic market is hotter than ever, and Corporate America is now awake to the opportunity; our longevity in the marketplace – we are celebrating our 10th year in business in 2004 – makes us a top contender for new entrants to Hispanic marketing,” says Peggy Goff, al Punto co-founder and Director of Strategic Planning. She adds, “Our past year growth says it all – 2003-2004 has been our best year ever, at +25%. We’re adding and promoting people, and have added 25% to our office space.”

The agency announces four key personnel promotions/additions. Roberto Bottger, a 9-year al Punto veteran, was promoted from Account Supervisor to Account Director, and is now managing 60% of the agency’s business.

Harold Midence, at al Punto for six years in both account and production positions, was promoted from Senior Account Executive to Account Supervisor, and is managing all of the agency’s new account acquisitions listed above.

Also in the account service department, the company added a new Account Supervisor, Cynthia Caraballo, formerly at Euro RSCG’s London and New York offices. Her group of accounts will include Reckitt-Benckiser, whose global marketing efforts she had handled at Euro RSCG.

In media, al Punto added industry veteran Terri Strohman as Media Director. Terri brings over 20 years of media experience, having worked at the nation’s top general market and Hispanic agencies, starting in buying