Que Pasa Newspaper Expands Into Charlotte.

The Hispanic Group, owner of Que Pasa Spanish language Newspapers and Radio Stations in the Raleigh / Durham and Greensboro / Winston-Salem metro areas, announced that they are expanding their newspaper operations into the Charlotte metro area effective immediately. The first edition will be published on June 3.

“Que Pasa newspapers and radio stations are already known as the voice to, and the voice of, the Hispanic communities in the areas that we serve. The newspaper expansion represents a win-win situation for the Charlotte area Hispanic consumer and for our advertisers. We believe that the Charlotte metro is an under-served market in terms of quality Hispanic news, sports, entertainment, and information reporting.” notes Jose Isasi, CEO and President of The Hispanic Group, a holding company for a large group of Hispanic communications companies.

“It will give advertisers the ability to reach almost 90% of the Hispanics in North Carolina, well over half a million Hispanics, or to buy an individual market, based on their business plans,” continues Isasi. Isasi also notes that the combination of the three metro markets effectively positions his company as being able to serve the nation’s twelfth largest Hispanic market.

The Que Pasa Charlotte Edition will initially be distributed in Meckleburg, Union, Cabarrus, Gaston, Iredell, Lincoln Counties in North Carolina, along with York County in South Carolina representing more than 130 thousand Hispanics with collective buying power estimated at more than $1.8 billion. This move solidifies the Que Pasa position as the state’s largest and most widely read and heard Spanish language source for Hispanic news and information through its newspapers and radio stations. “We are currently seeking to purchase a Charlotte-based radio station to supplement our three Raleigh/Durham and Greensboro/Winston-Salem radio stations.” reports Isasi.

As part of the Charlotte expansion, Que Pasa is also launching an English language advertising campaign designed to announce its market presence to potential advertisers. The campaign will appear in English language newspapers, television, and on billboards throughout the Charlotte metro. Advertising will begin in mid-June. The campaign was developed by Makin’ It Work – Pronto!, a marketing and communications company specializing in helping companies nationwide reach the Hispanic consumer. It is also a part of the Isasi-owned Hispanic Group.