ConTexto Latino Launches.

Hispanic PR Wire, Metro Creative Graphics and Editorial Services have joined forces to launch the first Hispanic editorial features service, ConTexto Latino.

ConTexto Latino is a complete editorial features solution for marketers trying to tap into the fast growing $653 billion Hispanic market through Hispanic print and online newspapers. This powerful service provides Hispanic marketers with story development, features distribution in a national magazine for publishers, guaranteed placements, clippings of their stories and more.

“It’s always exciting to provide an innovative product to the Hispanic market but it is even better when that product is as highly desired and as solid as ConTexto Latino,” said Manny Ruiz, chairman of ConTexto Latino and president of Hispanic PR Wire. “ConTexto Latino is uniquely suited to provide an excellent Hispanic editorial features service because it taps into the full scale expertise, relationships, staff and resources of four sister companies Hispanic PR Wire, Metro, Hispanic Digital Network and LatinClips.”

“We couldn’t be happier about co-founding ConTexto Latino with Hispanic PR Wire because HPRW enjoys an excellent track record with Hispanic publishers across the country,” said Debra Shapiro-Weiss, president of ConTexto Latino and executive vice president of Metro Editorial Services. “Metro brings to ConTexto Latino’s partnership a national staff of seasoned publishing professionals, editors, graphic artists, photographers, researchers, technology and content archives that will make our service offering irresistible to Hispanic marketers and publishers alike.”

ConTexto Latino’s New York and Miami media relations and editorial teams will be led by Executive Editor and partner Victor Rexach, a 20-year public relations veteran and former journalist. “My mission is to make sure that all the content we give publishers is not only journalistically written and fresh but culturally relevant,” said Rexach.