The Home Depot @ The Vidal Partnership.

The Home Depot has selected The Vidal Partnership as its agency of record for marketing and advertising to Hispanics.

“The Home Depot is committed to being the company of choice for the Hispanic community,” said John Costello, executive vice president, Merchandising and Marketing, The Home Depot. “As the Hispanic population continues to grow, The Vidal Partnership will be a key member of the team that helps us reach and motivate this important customer segment.”

The Home Depot has an increasing focus on serving and marketing to the rapidly growing Hispanic community. In addition to its local and national mass media advertising to Hispanic consumers, the company’s expanding multicultural marketing includes the official sponsorship of the Mexican National Soccer Team’s 2004 tour in the United States and local cultural events, including Cinco de Mayo and the Calle Ocho festival in Miami, FL.

The Home Depot has also focused hiring efforts on bilingual associates in key Hispanic markets. In large Hispanic-market stores, The Home Depot offers “How-To” clinics and Kids Workshops in Spanish. The Home Depot stores in these markets also provide Spanish-language signage and promotions to reach this increasingly growing market segment.