Shell Oil @ Lopez Negrete Communications.

Lopez Negrete Communications has added Shell Oil Products US to its list of industry-leading clients. After an extensive national review, the Agency has been selected as the Hispanic agency of record for retail products and services offered by Shell Oil Products US and will help position the Shell brand as a leading oil and gas brand among Hispanics. The Shell brand’s Hispanic marketing initiatives will include new product launches, gasoline advertising and promotions.

“I look forward to strengthening our relationship with Shell and producing compelling work that will allow both companies to grow as we support Shell’s efforts to reach out to the Hispanic market. It is an honor to be entrusted to represent such an esteemed brand,” said Alex López Negrete, Agency President and Chief Creative Officer. “It is a testament to the passion, strategic thinking and creativity demonstrated by our team, of whom I am extremely proud.”

Lopez Negrete will work alongside J. Walter Thompson, the global advertising agency of record for Shell, to complement the brand’s general-market advertising campaign. Lopez Negrete has worked with Shell and J. Walter Thompson on a project basis in the past.

According to Shell Oil Products US Advertising Manager, Karen Wildman, “We are very impressed with the passion, strategy and results Lopez Negrete has produced in the past, and we look forward to working with them. The agency’s strategic and creative direction will help us reach this important market segment.”