Surveys Reveal Key Indices For Wireless Service Providers & Handset Manufacturers.

National wireless service providers spend millions of dollars on marketing, strategy, and deployment of their services and mobile phones. However, what ultimately matters is what end-users think of these products, and what they intend to purchase in the future. In two recent In-Stat/MDR surveys, both consumers and business users expressed their opinions about their mobile phones. The high-tech market research firm believes these results have important implications for both service providers’ and handset manufacturers’ strategies.

Some of the key findings include:

Consumers say they prefer mobile phones from the leading manufacturers, but many won’t pay more than $100.

Business users expect to pay slightly more for mid-tier phones ($100 to $200) than consumers.

The one feature most users would pay extra for is extended battery life.

Nokia and Motorola remain the strongest brands, with Sony Ericsson and Samsung leading the second-tier pack.

Nextel has the highest overall satisfaction rate.

To view charts CLICK above ‘More Images’.