Hispanic Men Are Masters Of The Grill.

Char-Broil announce the results of the “Keepers of the Flame” study that found 85% of Hispanic men consider grilling to be their preferred method of cooking. To further help Hispanic men fire up their grill, Char-Broil has partnered with Aarón Sanchez, Nuevo Latino chef and owner of Paladar restaurant in New York, to offer flavorful Latin-inspired recipes for the grill, simple-to-follow safety tips, as well as provide an overview of grills available to fit specific grilling needs.

“These results show that family and grilling are a perfect combination, not only satisfying the urge of Hispanic men to barbecue surrounded by their loved ones, but also benefit from being outdoors,” said Rob Schwing, Director of Marketing of Char-Broil. “We are very excited to partner with Chef Aarón Sanchez to help Hispanic men add that extra touch of Latin flavor to their grilling and advise the community on grill options available to fit different styles.”

The “Keepers of the Flame” study found that 89% of Latinos consider grilling a common activity among men in the Hispanic community and 57% of them said they are indeed “masters of the grill” in their households. In addition, 48% of Hispanic men said that grilling brings their families together.

“As a chef, I am always exploring new ways to prepare my signature dishes in the kitchen, but as a Latino man I truly enjoy the simplicity of grilling outdoors,” said Aarón Sanchez. “Grilling can be a fun, healthy way to fix not only meat, poultry, and fish but also fresh fruits and vegetables. Try preparing yucca or chili peppers on the grill and add traditional Latin ingredients like adobo and sofrito to incorporate that special touch of flavor.”