Taco Bell Sauce Packets Become New Hot Spot For Customer Creativity.

Taco Bell is giving customers a taste of fame by publishing their “words of wisdom” on the nearly 5 billion sauce packets distributed to restaurants each year, in the company’s Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell restaurants nationwide and will receive a one-year supply of free food.

“We’re putting our customers’ words on the hottest place on the menu – our sauce packets,” said Greg Creed, chief marketing officer, Taco Bell Corp. “This is a way for Taco Bell to recognize people who ‘Think Outside the Bun’ and help us deliver a bold dining experience everyday.”

From May 19 to June 18, customers can enter the national contest by registering their “sauce wisdoms” at http://www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life – anything from going on a date to eating a meal — and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit http://www.tacobell.com.

There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different.

Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on “Mild,” “Hot,” and “Fire” packets.

The sauce packets are available at Taco Bell(R) restaurants for no extra cost.

Following are a few examples:

— Live life one sauce packet at a time

— Use your stomach, nacho mind

— Single Fire sauce seeking friendship, maybe more

— Polly want a taco?

— My other taco is a Chalupa