Yahoo! en español & Fox Pan American Sports Join Forces.

Yahoo! en español and Fox Pan American Sports LLC (FPAS) launched a co-branded Spanish-language sports site for FPAS’ U.S Hispanic network Fox Sports en Español ( http://fse.yahoo.com ) to offer comprehensive sports coverage to users in the U.S. and around the World.

Yahoo! Argentina and Yahoo! Mexico will team up with FPAS’ Fox Sports Latin America network (http://foxsportsla.yahoo.com) to host a co-branded site that targets the Spanish-speaking Latin American market.

The deal also taps into the Yahoo! English-language user base of soccer and sports fans through high-quality broadband streaming video of the most sought-after soccer action in the Americas.

The co-branded sites will offer some of the most compelling and comprehensive Spanish-language sports content available to avid sports fans in the U.S. and throughout the Americas, including exclusive streaming video footage of marquee soccer competitions such as the Copa Toyota Libertadores and Copa Sudamericana, that form part of the Yahoo! Sports Soccer Pack service.

“We are pleased to provide our users with a continuum of their Fox Sports’ Spanish-language TV programming by offering an in-depth and interactive online and on-air experience through unique and comprehensive content,” stated Jorge Consuegra, general manager, Yahoo! en español. “For our advertisers we offer the most compelling and comprehensive way to reach their target audience through a combined online and-air user experience.”

“Our alliance with Yahoo! Spanish-language services creates a truly, pan-regional partnership between TV and Internet encompassing content, e-commerce and sponsorship sales,” said David Sternberg, General Manager of Fox Sports en Español and Fox Sports Latin America. “We will use the power and passion of sports to leverage our clients’ brands and connect with the hearts and minds of our consumers.”