Pavón – VP Account Manager @ Viva Partnership.

Linda Lane Gonzalez, founder and president of VIVA Partnership, announced that Maria Cristina Pavón has joined VIVA in the newly created position of Vice President, Account Management. In her new role, Ms. Pavón will spearhead and direct US Hispanic and Latin American advertising and marketing activities.

Ms. Pavón has an extensive background in General Market, US Hispanic and International marketing and advertising. She has managed Blue Chip accounts across a broad spectrum of industries including automotive aftermarket, packaged goods, fast foods, telecommunications, hospitality and travel. Her credentials include accounts work for American Airlines, Nestle, Discovery Channel (Latin America), MCI Direct Response, Kentucky Fried Chicken, Johnson & Johnson Baby Care, Costa Rica National Tourist Bureau, LASCA Airlines and the Greater Miami Convention & Visitors Bureau.

“Maria Cristina’s breadth of experience is a perfect fit for VIVA’s expanding base of national and international clients,” says Ms. Gonzalez. “She will play an essential role in our planned growth for 2004.”

According to Ms. Pavón, VIVA’s reputation for professionalism and creativity attracted her. “I was enticed by the client roster and subsequently by Linda and the entire VIVA team. They are passionate about the agency, their clients and the business of marketing to the US Hispanic and Latin American communities. I am excited about the future and forming part of this dynamic agency.”

Before joining VIVA, Ms. Pavón held the position of Account Director at TURKEL, handling accounts for Greater Miami Convention & Visitors Bureau, the City of Bal Harbor Village Tourism and the Beacon Council. Prior to that, she was Account Director for Publicis Sanchez & Levitan where she was instrumental in launching Stouffer’s as well as two Nescafe products, Clásico and Frothé, in US Hispanic markets.