LATIN’s Talent Celebrates 5th Anniversary Serving U.S. Hispanic Market.

LATIN’s Talent is celebrating five years since its opening as the first talent agency in the U.S. specializing in the Latino market.

The company represents more than one thousand models and actors, including Jorge Martínez, Rudy Rodríguez, Carlos Mata, Gabriela Rivero y Rene Strickler. It features talent from different nationalities, especially from Latin America, whose ages vary from newborns to 70 years old. .

National clients who have used LATIN’s Talent also include BellSouth, Verizon, Publix, Coors Light, Union Bank, State Farm, AT&T, Coca-Cola, Uniroyal, Kraft, Mc Donald’s, Jeep, Toyota, Sony, Visa, Pepsi, American Express and Volkswagen.

In charge of daily operations is Dani Arenas, President and new owner of the company who also manages the talent and administrative aspects of LATIN’s. Sandra Villamizar also just recently joined Arenas in front of LATIN’s Public Relations.

The robust growth of the Hispanic market in the U.S. has triggered the success of LATIN’s Talent, created to supply Latino talent. Kiko Ricote, one of the main clients of the company and owner of Studio Kikor, said “with LATIN’s Talent, it is easier to find talent for the advertising campaigns aimed at Hispanics in the U.S. We love to work with them because they compress all the biggest Latin talent in the U.S. into one agency”.

In addition to models, LATIN’s Talent also represents movie and advertisement actors. The company is also very active in doing voice overs for Spanish advertising campaigns as well as casting and music videos.

During these past five years, LATIN’s Talent has worked for several advertising agencies including IAC Group, the former Sánchez & Levitán, López Negrete, Dieste Harmel & Partners, del Rivero Messianu DDB, Kikor, The Bravo Group and Leo Burnett, among others.