Imagen Adds Clients.

Coral Gables, FL based Imagen, has added two new advertising accounts to its client roster: the World Series Champions Florida Marlins (Hispanic market) and Holtz Children’s Hospital at the University of Miami/Jackson Memorial Medical Center.

Drawing upon its extensive expertise targeting the Hispanic community, Imagen is currently creating a multi-faceted marketing campaign for the Florida Marlins. Media includes print, radio, grass roots and promotional events, and the agency is also working with the team to create a variety of Spanish-language collateral materials that will continue to draw spectators to Pro Player Stadium.

“We understand the important role that the Hispanic market plays in our overall marketing efforts,” said Juan Martinez, Hispanic Marketing Manager for the Florida Marlins. “Imagen’s in-depth knowledge of this market was an instant winner for us. We are very excited to have them as our marketing partner.”

Working with the Jackson Memorial Foundation, the fundraising arm of Jackson Memorial Hospital, Imagen also has developed a multimedia advertising campaign to increase awareness of Holtz Children’s Hospital, one of the largest and most respected children’s hospitals in the nation. Incorporating an Imagen-created slogan (“The science of healing, the art of caring”), the campaign, produced in both English and Spanish, seeks to convey a feeling of both medical professionalism and friendliness. In addition to new brochures and print ads, the agency created memorable radio and television spots featuring Enrique Iglesias’ popular “Hero” song, which are currently running on stations throughout the South Florida market.

“We were very impressed by Imagen’s strategic direction and creative approach,” said Sharon Fallick, Director of Development at Jackson Memorial Foundation. She goes on to add, “The campaign conveys a very powerful yet, appealing message about the institution that has been extremely well-received in the community.”

A recent direct mail campaign, produced to coincide with Valentine’s Day, helped the Foundation achieve thousands of dollars in donations within days of mailing. The campaign, which estimated budget is $1 million, will be running throughout 2004.

“We are extremely excited about the opportunities presented by the Florida Marlins and Holtz Children’s Hospital,” says Roxana Fernandez, agency founder and president, “and have been proud to have already played a leadership role in their successes. We look forward to long and productive relationships with them, as we continue to surpass marketing goals.”