Hispanics Online To Nearly Double From 2000 to 2007.

According to the just-released eMarketer report Targeting the US Hispanic Market, there will be over 13 million Hispanic Internet users in the US by the end of the year, up from 12.4 million in 2003.

Furthermore, Hispanics will represent 7.6% of all US Internet users in 2004 and 8.4% of all US Net users by 2007.

“As more and more Hispanic consumers go online, marketers using Internet advertising can better target them and measure their actions, compared with what is allowed by traditional ad media,” says eMarketer Senior Analyst David Hallerman. “In fact, a great way to start marketing to Hispanics online, going beyond the obvious demographic targeting, is to use paid search — since it allows you to reach Hispanics who are already expressing an interest in your product or service category.”