The Rise Of Wireless Connectivity.
March 21, 2004
According to The Pew Internet Project Internet tracking survey in February, they recorded the highest readings ever on the number of Internet users who are e-shoppers, the number who participate in online auctions, and the number of Americans who use computers.
• 17% of Internet users have logged on using a wireless device. This is the first reading we have ever attempted on wireless connectivity. Members of Gen Y (those ages 18-27) are far and away the most likely to have used wireless devices
– 28% have done so.
• 65% of Internet users have bought products online. This is the highest reading on e-shopping we have ever recorded and the growth has occurred across all demographic groups.
• 23% of U.S. Internet users have participated in online auctions. This is the highest reading on online auctions we have ever recorded. This online activity is still the province of men more than women, the relatively well-to-do, and those who have lots of online experience.
• 73% of American adults (those 18 and over) use computers. This is the highest computer-adoption rate we have ever measured. This file has a table of the basic demographics of computer users.
• 63% of American adults use the Internet – that translates to 128 million people.
• 55% of Internet users go online during a typical day.
• 53% of Internet users have six or more years of experience.
To view report CLICK below(Adobe Acrobat Reader required):
http://www.pewinternet.org/reports/pdfs/PIP_April2004_Data_Memo.pdf
