Radio Today 2004.

An in-depth look at radio listening nationally and by individual formats. Radio Today combines Scarborough consumer data with Arbitron audience data to develop a comprehensive profile of radio listening across America. With information on the purchasing plans and leisure activities for 13 specific formats, the study provides valuable insight on the evolving relationship between radio and its diverse listener base.

To view report CLICK below (Adobe Acrobat Reader required):

http://www.arbitron.com/downloads/radiotoday04.pdf