Prouty – Local market Specialist @ Entravision’s KSSE-FM & KLYY-FM.
February 29, 2004
Entravision Communications Corporation announced the promotion of Melissa Prouty to Senior Account Manager and LA Market Specialist of the company’s Los Angeles, CA-based radio stations 97.5 KLYY-FM and 107.1 KSSE/C/D FM. Ms. Prouty will oversee local sales for the two stations and will be the only sales executive selling both signals. Ms. Prouty will be reporting to Tom Bell, General Sales Manager of Entravision Radio-Los Angeles.
With 8 years of experience in Hispanic Marketing and radio sales, Ms. Prouty brings to the position. She previously headed national sales for the Entravision station in Los Angeles. Prior to being the NSM for Entravision, Melissa was an account executive for the company.
Karl A. Meyer, General Manager of Entravision Radio-Los Angeles, commented, “We are very excited to have Melissa back in the local market. Her success in national sales was attributed to her ability to position two very unique and distinctive formats. Melissa’s creativity gives her the ability to forge exceptional client relationships and results-oriented marketing solutions.”