3 Out Of 4 Americans Have Internet Access.
February 22, 2004
Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that nearly 75 percent or 204.3 million Americans have access to the Internet from home (see Table 1). In comparison, Internet access penetration hovered around 66 percent in February 2003, rising nine percentage points year-over-year.
“In just a handful of years, online access has managed to gain the type of traction that took other mediums decades to achieve,” said Kenneth Cassar, director of strategic analysis, Nielsen//NetRatings.
Online American Demographics
Nielsen//NetRatings reports that women represent a higher proportion of Web surfers, with eighty-two percent or 34.6 million women between the ages of 35-54 accessing the Internet at home. Men in this age group posted an 80 percent access penetration rate, accounting for nearly 32.4 million surfers (see Table 2). Seventy-seven percent of females in the 25-34 age group are Web surfers, while 75.6 percent of males in this age bracket have Internet access.
“Women make the majority of purchases and household decisions, so it’s no surprise that they are utilizing the Internet as a tool for daily living,” said Cassar.
To view charts CLICK above on ‘More Images’.
