Tovar Manriquez Group Launches.

Dora O. Tovar and Judith Manriquez have joined their Hispanic and general market communications and public relations expertise to launch the new venture, Tovar Manriquez Group. The firm was formed to respond to the growing demands by clients and other companies seeking to respond to the market’s changing demographic by offering communications services that not only speak the same language but speak to a consumer’s culture and traditions.

“Few companies have already begun to integrate their advertising messages to reflect a complete Hispanic brand presence,” says Dora O. Tovar, firm partner. “This can’t be achieved in 30 or 60 seconds. It takes a comprehensive approach: website presence, public relations, community outreach and philanthropy to make that brand consistent and relevant.”

“Change can be a very exciting yet unnerving experience for corporations,” explained Judith Manriquez. Manriquez underscored that, “at TMG, we want to demystify the experience for corporate communicators and marketers and develop connection between their brands and key consumer segments.”