Andalucia Tourism Board Taps NatCom Marketing.
February 8, 2004
NatCom Marketing announced that it has been awarded an advertising contract from the Tourism Board of Andalucia, Spain.
NatCom will develop a complete Hispanic campaign to promote tourism to this southern region of Spain. The campaign will begin the first week of March and include TV, print, radio, Internet and direct mail advertising.
“We are very fortunate to have been selected for this initiative,” said Bob Rodriguez, president of NatCom. “I have spent a lot of time in Andalucia and consider it to be one of the finest destinations in the world.”
The campaign, to begin in Miami, will feature the tagline, “Andalucia Te Quiere.” It will highlight a series of picturesque landmarks located in Andalucia coupled with a call to action for unique travel packages.
