Hill, Holliday Hispanic AOR For Cleveland Clinic Florida.

Hill, Holliday announced that it has been selected as the advertising agency of record for Cleveland Clinic Florida in Weston. The account will be handled out of Hill, Holliday’s Miami Beach office, and will include both general market and Hispanic advertising.

“The success of any business is directly related to the strength of its brand,” said Sandy Wolf, Director of Marketing at Cleveland Clinic Florida. “Hill, Holliday demonstrated that they understand our unique brand in this marketplace. They hit the nail on the head.”

Hill, Holliday expects to get started with new general market brand positioning for the Cleveland Clinic Florida, and plans to communicate this through a multimedia advertising campaign consisting of TV spots and out-of-home elements. Hill, Holliday will also develop an international print campaign for the Clinic’s International Center in Cleveland and Weston, which offers specialized services such as interpreters, travel arrangements and appointment coordination for international visitors.

“In a market where Hispanics are almost the majority, it is important for companies to tailor their advertising to reach specific target audiences and ethnic groups,” said Jose Lopez-Varela, VP Managing Director of Hill, Holliday in Florida. “We are pleased that Cleveland Clinic Florida recognizes the value of partnering with an agency like Hill, Holliday which has the resources – both English and Hispanic, and across a variety of media – to help them communicate their unique offerings in the region.”