Creative Civilization AOR For KLASS Foods.

Klass food and beverage products has retained Creative Civilization – An Aguilar/Girard Agency for all creative, media planning/buying, public relations and promotional work. Creative Civilization is Klass’ first agency of record in the United States.

Klass, based in Houston, TX, distributes a variety of food and beverage products including Aguas Frescas, Licuados, Gelatinas and Atoles. KLASS products are distributed nationwide in stores including Wal-Mart, Winn-Dixie, Fiesta, Circle K, H-E-B, Save-A-lot, Food Maxx, Food 4 Less, Food Lion, Safeway food chains, and many other independent stores.

“After a thorough review of agencies across the country, we chose Creative Civilization because of their unique consumer insights and their innovative marketing solutions. Their values and passion for the business most mirrored ours,” said Liliana Flores, vice president of marketing for Klass. “We look forward to a long partnership with our new agency.”

In 2003, Klass conducted the successful “Bienvenido a Casa” house give-a-way promotion where a home was awarded to a winner. Plans are underway to expand the “Bienvenido a Casa” promotion in 2004 with Creative Civilization providing support for all promotional aspects of the campaign. Plans for 2004 also include the introduction of new flavors and products, as well as the launch of a major promotion scheduled for the end of the year.

“Klass is an American success story with strong roots in Mexico. Their quality products and strong distribution sets the stage for an exciting opportunity to build a product line that is quickly becoming a food and beverage brand icon among Hispanics in the United States,” said Al Aguilar, chairman and CEO of Creative Civilization. “We are proud to have been selected by this highly professional organization made up of some of the best and the brightest talent we have worked with.”