Si TV Prepares Launch Today.

Si TV has upped its carriage deal on DISH Network from the top-tier programming package to the more broadly penetrated, mid-level “America’s Top 120” programming package. An additional vote of confidence for the channel came when DISH Network’s Senior Vice President of Programming Michael Schwimmer announced that Si TV will be positioned on channel 159 next to MTV.

“The placement of Si TV is a logical one,” Schwimmer said. “We feel this channel will not only appeal to an 18-34 year-old Latino consumer base, but it will also cross over to all audiences.”

Armed with carriage deals at Comcast, Time Warner, Grande and Cox, Si TV has signed on and will continue to sign on numerous pay TV providers in new markets across the country. These markets are key to Si TV’s target demographic and include L.A., San Antonio, Austin and Waco, among others. Indicative of consumer interest in the channel and Si TV’s impressive market potential, the network has secured agreements with numerous major advertisers prior to launch as well. Advertisers include: Wal-Mart, Sears, General Motors, U.S. Army, Earthlink, Conair, and Sony Music, with more to be
announced in the coming weeks.

“The quality of advertisers that the network is attracting, from top retailers to automotive and technology companies, also verifies that Si TV’s audience is a coveted demographic,” said Chief Operating Officer Leo Perez. Si TV Chairman and Co-founder Jeff Valdez commented, “We are thrilled that the industry has woken up to this opportunity and is beginning to realize that America’s young Latino/multi-cultural audience is not a ‘niche’ but is rather becoming the ‘New General Market.'”