Interactive Ads Yield Results.

Interactive ads yield better than average results in getting consumers closer to the point of purchase Interactive ads outperform non-interactive ads in making audiences more aware of the brand and more likely to purchase and/or use the brand, according to Dynamic Logic’s MarketNorms. Interactive ads can be defined as ad executions that involve the audience in some type of dialogue without having them “click-through” or leave the web page on which the ad appears. Radio buttons, sketchpads and rollover creatives are examples of interactive ads.

Interactive ads create a richer environment for users by making them significantly more involved with the ad, thus generating greater interest in the brand. This involvement with the ad provides a direct dialogue with consumers, yielding a more personal, positive association with the brand.

The chart below shows that consumers exposed to interactive ads are more likely than those exposed to non-interactive ads in raising all brand metrics.

Regardless of size, interactive ads still show a greater increase in awareness and persuasion metrics over non-interactive ads.

Tips for Online Advertisers

Use interactive ads to help increase purchase intent among consumers who already have high brand awareness

Use interactive ads to entice the most targeted audiences to get them closer to conversion

Do not use interactive ads as the only messaging. Using both interactive and traditional online ad formats together is more effective than using each individually.

Make sure the message and brand in the ad is clear without interactivity. Just because something is interactive does not necessarily mean that people will have the time or inclination to play with it.

To view chart CLICK above on ‘More Images’.

For more information at http://www.dynamiclogic.com