Time Warner Cable Ad Sales Add Nielsen Hispanic Service.

Nielsen Media Research and Time Warner Cable Ad Sales have reached a multi-year agreement for Hispanic measurement services for five key Texas markets. These services are effective immediately.

The agreement covers syndicated service and quarter-hour output for the San Antonio, El Paso, Austin, Corpus Christi, and Harlingen Designated Market Areas (DMAs). This marks the first Hispanic service agreement between the two companies.

“Time Warner Cable Ad Sales is committed to facilitating media buys targeted to this large and quickly growing demographic,” says Chancey Blackburn, regional vice president, Time Warner Cable Ad Sales. “Nielsen’s efforts in measuring Hispanic viewership have created a ‘gold standard’, and we intend to provide these tools to the advertising community to reach the Hispanic population in these very relevant markets.”

Adds Jeff Sohinki, senior vice president of Nielsen’s Local Homevideo Index division, “We are delighted to have Time Warner Cable Ad Sales using this service. This is a very smart and progressive response to market needs in these Texas DMA’s and we are committed to providing these kinds of services to our clients.”