iCaramba U. launches.

LatCom Communications will be launching the first national Latino college publication, iCaramba U. Magazine, in 2004. iCaramba U. will serve as a complement to the iCaramba College Tour which features the Latinos Step National Tournament, concerts, contests, campus visits and other experiential marketing attractions.

“As leaders in Latino college marketing, LatCom is proud to be offering our core audience a publication that is educational, informative and entertaining all in one. With 1.5+ million Latino college students nationwide, our magazine will be the first to reach them in such unprecedented quantities at approximately 100 different campus locations 4 times every academic school year,” states iCaramba U. editor-in-chief Anthony Aldaño.

The new magazine represents one of nine properties produced by LatCom Communications for the New Generation Latino or “NGL” market. With nearly 70% of the U.S. Hispanic market under 35 and 65% of Hispanic population growth being driven by U.S.-born Latinos, New Generation Latinos represent a significant yet largely untapped portion of the U.S. Hispanic market. With an estimated spending power of over $300 billion, NGLs cannot be overlooked by those seeking to tap into the total buying power potential of the U.S. Hispanic marketplace as a whole.

According to LatCom Communications’ CEO, David Chitel “New Generation Latinos will continue to drive up Hispanic spending power by nature of the fact that they are more educated, have higher disposable incomes and are contributing significantly to U.S. high school and college matriculation growth. LatCom focuses on New Generation Latinos for two basic reasons; 1.) NGLs are driving U.S. Hispanic population and spending growth and 2.) There is a large NGL void in the media, marketing and entertainment worlds with a strong need to be filled.”