GlobalHue Produces New Dodge Ram Spanish TV For California.
January 9, 2004
DaimlerChrysler’s Dodge Brand has produced a new Hispanic market TV spot titled “Reflection”. The new spot was filmed in Southern California and promotes the Dodge Ram truck. It was developed by GlobalHue in Irvine for the client’s West Business Center.
“This spot was completed in an effort to truly connect with the Hispanic consumer by demonstrating that the Brand is supportive of the Latino lifestyle in California”, states Patricia Romero, California Marketing Manager for DaimlerChrysler in the West.
The spot was produced by Strom Magallon Entertainment in Los Angeles. “This spot will give you goose bumps…if you’re Hispanic. The spot is full of pride; it touches on Latino’s passions…hard work, family, country, soccer, and of course, the truck we drive.” states Enrique Turegano, VP-Director of GlobalHue in Irvine.
The spot will air throughout DaimlerChrysler’s West Business Center in Spanish media as well as other venues.
