Synovate Presents The 2004 US Hispanic Market Report & Seminar.

In February 2004, Synovate Diversity will launch the 11th edition of the U.S Hispanic Market Report. This Report has been credited with having the closest estimates of Hispanic population numbers available, compared with U.S. Census figures published later. In addition, the extensive primary research conducted to produce this Report is available nowhere else. Readers will find valuable consumer data like the information above.

The new Report, with over 340 pages of new primary research information on the Hispanic Consumer market of the U.S., will include expanded segmentation of Hispanic acculturation levels, updated buying power, language use, media & advertising info, demographic data, product/service use, in-depth Hispanic market profiles and for the first time, the top 80 multi-cultural markets around the country. The expanded segmentation of the Hispanic market will break new ground in helping companies and marketers more precisely target the specific consumer they are trying to reach.

Full day seminars around the country will launch the new Report and bring together the top players in this market. The seminar theme will be Acculturation Levels within the U.S. Hispanic Market. The afternoon sessions will be devoted to an immersion into the lifestyles and attitudes via video presentations of people and their families who personify the new Acculturation Segments. The material to be presented here is innovative to an extreme and will not be found in any other conference or text about this market.

The Report will be free of charge to seminar attendees, in Miami (2/17/04), New York (2/19/04), Chicago (2/24/04) and Los Angeles (2/26/04). The Report is also available for purchase without attending the seminars. (http://www.synovate.com/publications)