BLH Consulting, Inc. Launches Hispanic Marketing Specialty.

BLH Consulting, Inc. announced the formation of the company’s Hispanic specialty that is dedicated to creating meaningful programs towards Hispanic consumers in the United States. Alejandra Cádiz-Gómez leaves Ketchum Inc. and joins BLH with more than 8 years of public relations and marketing experience toward the U.S. Hispanic and Latin American consumers. In addition to implementing media relations and holistic communications strategies, she’ll also be providing translation services for websites, brochures, advertising and other marketing materials.

“We are excited about offering our clients and the industry our Hispanic capabilities to better meet the communications needs of such an important and emerging consumer base,” said Betsy Helgager, president and CEO, BLH Consulting, Inc. “Most companies know the importance of targeting Hispanic consumers within the U.S. but they don’t always know how to do it. With the addition of Alejandra to our team, we have the knowledge and insight to provide award-winning work for our clients to reach such a heterogeneous community.”

“Based on statistics put out by the U.S. Census Bureau, it’s clear that marketers can not afford to ignore this emerging consumer group,” said Cádiz-Gómez. We not only want to help clients reach consumers, we want to help them build bridges between their brand and the multitude of communities within the Hispanic and Latino communities in a culturally sensitive and relevant way.

Alejandra joins a team of other talented marketing communications professionals at BLH, including Jemia P. Kinsey, Nathaniel B. Dyer, Nosizwe Chimurenga and Karen R. Grant.