Mexican Agency Grupo Vale Joins Euro RSCG Worldwide.

Mexican agency Grupo Vale has become part of Euro RSCG Worldwide, the global marketing communications agency. With this new agency, Euro RSCG strengthens its position in Mexico to become one of the top three agencies in the country. Grupo Vale Euro RSCG, as it will be known, will work independently from Euro RSCG’s other offices in Mexico, such as Betancourt Beker Euro RSCG and Euro RSCG Interaction. Grupo Vale Euro RSCG offers specialized services in advertising, promotional marketing, media consulting, direct marketing, and interactive solutions, providing a fully integrated platform to their clients. The agency is under the leadership of Javier Vale as President and CEO, and Nicolas Vale as Corporate Creative VP.

“Our strategy is to achieve professional leadership in Mexico, and to accomplish this goal we need the best business and creative teams,” said Eduardo Plana, President of Euro RSCG Latin America. “Mexico has become a leading market in Latin America and will be the main engine of the regional market, urging both the growth of Latin America as well as the relationship with the Hispanic Market in the United States.”

Vale added, “I have always felt respect for Euro RSCG. It is a very young and dynamic network and we are very pleased to become part of it. We share a similar vision of working to develop Creative Business Ideas, ideas that influence and transform our clients’ businesses.”