TNS Media Intelligence/CMR Expands Coverage.

TNS Media Intelligence/CMR has expanded its coverage of Spanish Language media, providing an all-encompassing, panoramic view of this important market.

TNSMI/CMR’s expanded Spanish Language media coverage includes:

Television:

4 Network / Cable Stations
37 Local Stations
Plus, integrated National Hispanic Television Index (NHTI) ratings information on the Hispanic television viewing audience

Print:

31 consumer magazines
30 newspapers

Internet:

14 Web sites

In addition to TNSMI/CMR’s ad tracking of Hispanic media, Marx Promotion Intelligence, a TNSMI/CMR company, delivers competitive intelligence on the local and national promotional activity targeted to this powerful market via its product Hispanic Insights. Marx is the leading industry source for monitoring and analysis of FSI’s, coupons and other promotional messages for the consumer packaged goods (CPG) marketplace.

A Growing, Powerful Marketplace

The Hispanic demographic in the U.S. has been experiencing substantial growth and, as such, has increasingly grown in importance to the advertising industry. According to estimates from the U.S Census Bureau, from 2000 to 2002, the Hispanic population has grown at a rate of 9.8 percent while the overall US population has grown at just 2.5 percent1. Economic estimates suggest that by year 2008, Hispanics will wield $1 trillion dollars of spending power2.

“The growth of the Hispanic community extends far beyond population numbers – its spending power is tremendous – a fact not unnoticed by advertisers,” comments Steven Fredericks, president and CEO, TNS Media Intelligence/CMR. “Our coverage expansion answers the marketplace need for complete, dynamic information and analysis on the interplay between advertisers and the Hispanic community.”

To view charts CLICK above on ‘More Images’.