SportsYa … Sold & Targeting the U.S. Hispanic Market.

The brand Sportsya was acquired recently by Sports International Group, LLC (SGI)- an association between Canel, Cantor & Partners and JP Morgan & Partners- in the city of Miami.

SGI is focusing on three main tasks: revitalizing the brand, expanding coverage and presence in the U.S. Hispanic market, and positioning itself as the main independent multimedia sports content provider in Spanish language of the region. Under SGI’s new “business model”, Sportsya still offers the most complete international sports coverage through www.sportsya.com , but it’s main activity becomes the production and distribution of top quality sports content in Spanish language for a broad range of media outlets: TV, Radio, Print, Internet and Cellular Telephony, mainly for the U.S. Hispanic market given its enormous potential.

According to Daniel Canel, SIG Chair of the Board, former President and COO of the on line banking portal Patagon.com and one of the most recognized specialists in emerging markets of the region: “ Given its amazing growing rate, the Hispanic market in the U.S. has become one of the most attractive and with the highest potential of development in this country. This, together with its historic passion for sports- especially Soccer-, offers SportsYa an excellent opportunity. Besides, we feel that both through our site, www.sportsya.com, and through the content distribution among the Hispanic media, we are providing an invaluable service to the Hispanic community, that longs for sports information with which to feel identified with.”

Not long after SGI’s took control of SportsYa, they teamed-up with Grupo Estadio- main sports content production company in Mexico, that operates Estadio W- a 24/7 sports radio station and is a joint venture with the prestigious Spanish media conglomerate Grupo PRISA, -. On the other hand, SportsYa has close ties to Futbol de Primera, sports radio show owned by veteran sports anchor and SGI partner Andres Cantor, syndicated to more than 120 stations along the U.S.,that holds exclusive Spanish-language radio broadcast rights to the World Cup 2006 in the U.S., as well as the Seleccion Mexicana and the Mexican Soccer league.

“Sportsya is an incredible brand, and very popular among the Spanish speaking community. The synergy with Futbol de Primera and Grupo Estadio is amazing. We are working hard, an we are confident we will soon e become the main independent sports content production and distribution company among the Latin and the U.S. Hispanic media . We provide the added values of counting with a team of respected journalist and analysts, presence in the main sports arena around the World and original content with high editorial standards”, said Cantor.

Within this new phase, Sportsya has already closed important distributions deals with the Spanish Network Telemundo and the 24/7 Sports cable channels GOL TV (covering U.S. Hispanic) and America Sports (covering Southern Cone), among others.