Rémy Martin Launches Hispanic In Miami.
October 17, 2003
Rémy Martin V.S.O.P, the Rémy Martin flagship brand, has announced the launch of an invigorating promotional campaign in South Florida to reach young Hispanic professionals. The core objective of the promotion is to educate the consumer about cognac and the different ways Rémy Martin V.S.O.P. can be consumed. From Rémy with ginger ale to a Rémy Side Car, Rémy Martin VSOP proves to be a perfect combination for any mixer.
“We are very excited to reach out to the South Florida Hispanic market with a campaign that can entertain and educate our existing and potential customers about the many different ways Rémy Martin V.S.O.P. can be enjoyed,” said Robert Ambrose, Executive Vice President of Marketing of Rémy Amerique, Inc.
Noches de Oro Rémy or Rémy Nights of Gold in English will tour through some of South Florida’s hottest nightclubs and lounges starting in the beginning of November 2003 and continuing through March 2004. It will feature interactive performances by the Rémy Martin troupe of dancers dressed in exotic and mystical themed costumes including a mix of props such as wine barrels and grapes.
The advertising campaign will be in El Nuevo Herald, Ocean Drive en Español and the Spanish Broadcasting System stations Romance 106.7FM and El Zol 95.7FM.
