Brandmovers Launches Hispanic Division.

Brandmovers, Inc. announced that Hector Pagés has joined the company as Vice President of Hispanic Marketing as demand for Hispanic consumer promotions continues to increase.

Brandmovers provides agencies and brands turnkey risk management solutions that completely cover redemption and fulfillment liability on promotional campaigns for a fixed fee.

Mr. Pagés has a diverse professional background with wide ranging sales and marketing management experience in the US and Latin America. He is a member of the National Society of Hispanic MBAs as well as the Georgia Hispanic Chamber of Commerce. He leads the Latino division and works closely with agencies and brands on Hispanic promotions ranging from on-pack offers and coupon programs to online games, loyalty reward programs and other promotional offerings.

“The Brandmovers fixed fee solution protects marketing budgets because it allows brands to offer high profile promotions for a fraction of their actual liability” said Andrew Mitchell, President and CEO of Brandmovers. “We believe this budget protection is especially important for those brands that are targeting the burgeoning US Hispanic population for the first time. Hector brings a wealth of knowledge in this area and will make a significant contribution to our growth and the development of this market.”