Arbitron & CMR Sign Marketing Agreement.
October 17, 2003
Arbitron Inc. and TNS Media Intelligence/CMR have signed a marketing agreement to provide TNSMI/CMR’s spot television advertising tracking data to Arbitron’s regional and local advertising agency customers.
Arbitron’s TAPSCAN Software Suite now includes Market Analysis, a new service that will enable agencies to process TNSMI/CMR’s spot TV ad tracking data. Arbitron is the only company authorized to license TNSMI/CMR local TV intelligence to regional and local advertising agency clients.
