Nclusive Communications To Bring Multicultural Social Marketing To Publishing Market.

Spier New York, a publishing marketing, and Equals Three Communications, Inc., a social and cause-related marketing company, are joining forces to launch Nclusive Communications, LLC. Nclusive will focus on helping clients — both in the publishing community and in other consumer sectors — to reach multicultural markets in a completely new and innovative
way.

“The social and cause marketing heritage of Equals Three, and our publishing clients’ desire to reach the Hispanic and African American markets in a relevant and meaningful way, make for a natural collaboration,” said Bethany Chamberlain, President and CEO of Spier New York. “More than 70 years of marketing books has made Spier extremely adept at emotionally engaging consumers and communicating a story. The addition of Nclusive means that we can now carry that emotional engagement to Hispanic and African American audiences.”

“Publishers are increasingly focused on the buying power of African Americans and Hispanics, and realize that this burgeoning market will respond to a marketing approach that recognizes the unique needs of their communities,” said Eugene M. Faison, Jr., Chairman and CEO of Equals Three. “With our expertise in targeting the Hispanic community through the Hispanic media and our close ties to the leadership of organizations such as the National Council of Negro Women, the National Urban League and the National Medical Association, we can build powerful coalitions to reach these audiences.”

Advertising and marketing strategist Ron Owens will head the new venture. A veteran of campaigns for consumer giants such as Pepsi Cola, McDonald’s and Pitney Bowes, Owens is charged with serving and growing accounts in the publishing sector, and beyond. “We are confident that this formidable approach will have appeal and provide efficiency and value in a wide variety of categories. Nclusive is the first full-service, multicultural advertising and marketing communications firm located in the mid-Atlantic region. We are confident that a variety of clients will come to us to effectively reach black
and Hispanic consumer markets,” said Owens.