de la Garza – President Of Sales & Marketing @ Azteca America.
October 10, 2003
TV Azteca, S.A. de C.V. announced the appointment of Carlos de la Garza, a TV Azteca veteran, as President of Sales and Marketing of Azteca America.
Mr. De la Garza will be assuming responsibilities formerly held by Phillip R. Woodie, heading the network’s Madison Avenue sales office in New York City. “I am confident that Carlos will bring Azteca America continuity as well as a push to bring our network to the next level,” said Mario San Roman, COO of TV Azteca.
Prior to his appointment at Azteca America, Mr. De la Garza was CEO of Movil@ccess, a wireless data company. He has also been instrumental in establishing successful and efficient sales and marketing teams in the media and telecommunications companies of Grupo
Salinas.
“I look forward to taking the baton from Phillip,” said Mr. De la Garza. “My initial contact with the US advertising community has received a strong reception. I look forward to repeating Azteca’s Mexico success story here in the US Hispanic market.”