Chrysler Drives ‘Tu Dinero Con Julie Stav’.

Univision Radio, part of Univision Communications Inc. announced that Chrysler brand has signed on as the exclusive automotive sponsor of the “Tu Dinero Con Julie Stav” (“Your Money with Julie Stav”) show through 2004. Commercials for Chrysler vehicles and special auto-related vignettes aired during the show will be specifically directed at educating and simplifying the car-purchasing and leasing processes of Chrysler products for the listeners of her show.

“The Hispanic audience grows in size and influence every year, and reaching that audience is a priority at the Chrysler Group,” said Bonita Stewart, Director of Chrysler. “We are extremely pleased to be the exclusive automotive sponsor of Julie Stav’s program because it allows us to achieve our marketing goals for this vibrant and diverse audience.”

Julie Stav said, “I am delighted to welcome Chrysler into our Univision Radio family, and I look forward to our joint effort, to continue to inform our audience about the importance of being an educated and wise consumer.”