Scünci Driving Its Way Into The Hearts Of Hispanic.

Scünci (pronounced skun-see), a hair accessory company, announced that it has come aboard as primary sponsor of NASCAR Busch Series team HRT Motorsports for the season finale race at the new Homestead Miami Speedway on November 15, 2003. Scünci will sponsor the team’s entry featuring Mexican driver, Carlos Contreras, NASCAR’s first and only Hispanic driver. They join the Citizen Watch Company, an existing team sponsor, in supporting Carlos for this last race of the season at the newly remodeled Speedway.

“Scünci is committed to the Hispanic community and believes in supporting successful Hispanic individuals. Carlos fits right in with Scünci’s message to their consumers to dream, imagine, and create,” says Scünci Chairman Neal Menaged. “Carlos believed it was possible for a Hispanic to race in a premiere NASCAR series and he made it happen. We’re extremely excited to support him in this endeavor.”

Also making an appearance at the race on behalf of Scünci will be Mexican superstar Pilar Montenegro. Montenegro, an award winning singer and soap opera star, exemplifies Scünci’s belief in supporting extraordinary talents and the Hispanic people. Comments Pilar, “I couldn’t miss out on a chance to be there with Scünci to support a fellow Mexican who is opening doors for more Hispanics to follow. The message is positive, that Hispanics can do anything, and I’m happy to team with Scünci to get the message out.” Pilar will not only be at the track for the race, her image will be on the car as well. It marks the first time a Latin Superstar adorns the hood of a NASCAR vehicle.