Royal Caribbean @ del Rivero Messianu DDB.
October 3, 2003
Royal Caribbean International today announced it has awarded its Hispanic advertising business to del Rivero Messianu DDB.
After a competitive review that included several agencies, dRM DDB was selected to handle creative, account planning, public relations and media for the U.S. Hispanic markets.
“We are happy to partner with an agency such as del Rivero Messianu DDB who understands our vision and strategic needs for the Hispanic consumer and who will help us attract more guests from the Hispanic market,” said Dan Hanrahan, senior vice president, Marketing and Sales, for Royal Caribbean International.
“We’re really excited to work with a great product and client who values the Hispanic market,” said Luis Miguel Messianu, Chief Creative Officer, del Rivero Messianu DDB.
dRM DDB will help Royal Caribbean reach Hispanic consumers with a particular focus on travelers who are active, and adventurous people of all ages and backgrounds, who want to do, learn and experience more on vacation. The new campaign, which will include print, radio and television elements, will be designed to harmonize with and build on the line’s award-winning “Get Out There” campaign, first launched in 2000.
