Conill Launches New Website.
October 4, 2003
Conill Advertising announced the launch of its new interactive website that allows potential clients to navigate through the hemispheres of a human brain in order to access the agency’s unique portfolio. The website, http://www.conill-ideas.com
Conill’s Los Angeles Creative and Interactive Departments in conjunction with Amauta Technology, developed the concept of a brain from which ideas emerge as the main platform of the site. The left side of the brain, the logical and analytical side, outlines the company’s Scope of Services (Ideas at Work), Key Contacts (Pick our Brain), History & Philosophy (Inside our Brain) and Job Opportunities (Be a Brain Cell). The intuitive and creative right side of the brain features the company’s TV, Radio, Print, Interactive and Promotional Ideas, as well as Awards, Ideas Beyond Advertising and even “Killed Ideas”. The balance of both showcases what Conill is all about, the Latino Ideas Company.
“In order to be successful in reaching and impacting the growing U.S. Hispanic market, you need powerful IDEAS, a word that coincidentally is written the same in both English and Spanish,” said Cynthia McFarlane, Conill’s Managing Director. “We felt that our website should reinforce this message, and bring it to our audience in an original way.”
