Conill Expands Team.

Conill Advertising announced the appointments of Carlos Martinez-Cortines to General Manager of the L.A. office, Sean Patrick to Group Account Director and Carla Poumian-Ruiz to Account Director. The announcement was made by Cynthia McFarlane, Conill’s Managing Director.

With an advertising background that covers more than 19 years, with particular expertise in the automotive category, Martinez-Cortines has developed integrated marketing/communications plans for clients such as Toyota, Lexus, Procter & Gamble, Coca-Cola, Walgreen’s, Domino’s Pizza and Mitsubishi Motors, among others. He previously served as Vice President, Group Client Director of Badillo-Nazca in Puerto Rico, where during his tenure, he successfully launched the Electronic Lottery Games and was involved in the re-launch of the Toyota brand in 1995, when vehicle distribution was sold to Toyota Motor Corporation of Japan.

Under his new title of Group Account Director, Patrick will oversee all Procter & Gamble businesses including Tide, Pampers, Crest, Sunny Delight and Head & Shoulders. He has 11 years of experience in the industry, with over seven years working in and with Latin American markets for O&M and BBDO. He developed his advertising, direct marketing and interactive expertise handling technology accounts (Dell, IBM, and SAP), and OTC marketer, Bayer Consumer Care.

Poumian-Ruiz moves over to Conill from the Vidal Partnership where she managed U.S. Hispanic advertising efforts for Schering-Plough, MasterCard and Wendy’s. Her new responsibilities as Account Director include overseeing the healthcare businesses at Conill, including Tylenol, Pepcid, Imodium, Mylanta, and Motrin. She will also direct the below-the-line marketing communications efforts for other clients within the healthcare category. Carla began her career in advertising and marketing communications in 1992 in her native Mexico, and in 1998, joined Del Rivero Messianu in Miami to specialize in the U.S. Hispanic market.

“Carlos, Sean and Carla all have solid track records in their respective areas, making them invaluable members of our senior management team,” said McFarlane. “Their broad expertise place them in an ideal position to help us meet our ambitious growth plans.”