Telemundo Introduce Premium Text Messaging To Viewers.

Telemundo will be introducing premium wireless text message interaction to viewers of The Roof, a popular live music program on Telemundo’s mun2, a cable TV channel geared towards U.S. Latino viewers ages 18 to 24.

Telemundo is providing audience interactivity capabilities to The Roof, a daily two-hour, high-energy program that combines live performances, music industry news and interviews featuring the hottest recording artists. Fans of The Roof can discuss their favorite bands, comment on the latest trends or vote for the top song of the day via premium text messaging right from their wireless phones. The hosts of the show will instantly respond to the comments and messages, which will be displayed on the television screen.

Viewers of The Roof who subscribe to AT&T, Cingular and T-Mobile wireless services can start interacting with the show via premium text messaging in mid-October.