Univision Radio Listeners Hit Las Vegas For A Private Performance By Gloria Estefan.
September 13, 2003
Univision Radio offered lucky radio listeners from across the country the opportunity to experience a private concert performance by superstar, recording-artist Gloria Estefan in Las Vegas.
Estefan, a five-time Grammy Award winner, is performing for two weeks at The Colosseum at Caesars Palace at the request of friend Celine Dion. Coinciding with the release of her new album, “Unwrapped,” Gloria will charm the city of neon lights with her unique blend of music for seven shows entitled “Gloria Estefan Live & Unwrapped.”
Univision Radio conducted three weeks of on-air promotions in all of its 17 Univision Radio markets, including Puerto Rico. Winners and their guests will enjoy a Las Vegas extravaganza including airfare, hotel stay, limo services, a cocktail party and Estefan’s exclusive concert. The same contest package was awarded to winners who logged onto American Airline’s sponsored site at http://www.netmio.com, Univision Radio’s network of Hispanic community-focused bilingual web sites.
This is the second time this year that Univision Radio has joined forces with a pop idol. Last May, Ricky Martin entertained radio winners from across the country at a private concert performance at the Universal Amphitheater in Los Angeles.