Azteca America Adds Three New Affiliates.
September 13, 2003
TV Azteca, S.A. de C.V. announced that Azteca America has increased its coverage by adding three new affiliates in Chicago, IL; Charleston, SC; and Chattanooga, TN. The additions increase the network’s coverage to 29 markets, representing 67% coverage of US Hispanic households.
With the addition of WOCK-TV/Channel 13 in Chicago, WTBD-TV/Channel 22 in Charleston, and WDGA-TV/Channel 43 in Chattanooga, Azteca America continues its growth in key U.S. Hispanic markets. Also, the addition of the Chicago market is especially significant, since it means having a presence in one of the most important Hispanic markets.
“We are thrilled to welcome these three affiliates into the Azteca America family,” said Luis J. Echarte, President and CEO of Azteca America. “Chicago has a special importance because it allows us to round up our coverage in the top five Hispanic markets. The past year has been one of tremendous growth for our network, and the addition of these affiliates only brings us closer to our goal of achieving maximum Hispanic coverage throughout the US.”
The three new affiliates are added to Azteca America’s 26 existing markets, which include Los Angeles, New York, Miami, Houston, San Antonio, SanFrancisco-Oakland-San Jose, Albuquerque, Fresno-Visalia, Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Wichita, Reno, Victoria, San Diego, Monterey-Salinas, Oklahoma City, Naples-Ft. Myers, Phoenix, Tucson, and Victoria.
The network also announced the launch of its new corporate website at:
http://www.aztecaamerica.com/corporate