Universal Guide Of Radio Buying & Selling Terms.

The Radio Buying Guidelines Task Force, a joint effort of the American Association of Advertising Agencies (AAAA) and the Radio Advertising Bureau (RAB) issued a Universal Guide of Buying and Selling Terms that clearly defines the terminology used in the buying and selling of radio.

The Universal Guide insures that all parties will use the same terms, and that those terms have the same meaning and expectations for each individual involved in the radio buying and selling process. Numerous industry organizations, including Arbitron and the Traffic Directors Guild of America (TDGA), assisted in the revision and update of the definitions. The Universal Guide replaces all other guides that may be in existence.

In addition to analyzing the terms, the Task Force also studied some of the common perceptions that exist in the advertising industry and has published a joint Communications Guideline regarding some of these issues as well.

To download the Universal Guide of Radio Buying and Selling Terms CLICK below (Adobe Acrobat reader required):

http://www.aaaa.org/downloads/news/TermsNR_94.pdf

To download the Communications Guideline CLICK below (Adobe Acrobat reader required):

http://www.aaaa.org/downloads/news/ComGuideNR_94.pdf

With the goal of improving communication between radio time buyers and sellers and insuring that the business process currently utilized is sustainable in the future, the AAAA and RAB formed the Buying Guidelines Task Force in 2002.

“These Universal Guidelines for radio will help professionals on both sides of the buy/sell relationship better manage expectations and achieve their common goal of delivering results for clients,” said Gary Fries, president and Chief Executive Officer, RAB.

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