Playboy.com Launches ‘PlayboyNet Español’.

In response to consumer demand from the U.S. Hispanic online audience, Playboy.com, Inc., a subsidiary of Playboy Enterprises, Inc. announced the launch of “PlayboyNet Español” (http://www.PlayboyNetEspanol.com ), a Spanish language offering of Playboy.com’s current “PlayboyNet” clubs. The Hispanic market is the fastest-growing segment online with up to half of Hispanic adults surfing the Web regularly, spending 55 percent of their online time at Spanish-language sites
(Nielsen/NetRatings 2003).

“PlayboyNet Español” is a Spanish-language version of “PlayboyNet,” a members-only subscription site featuring thematic-based clubs consisting of large gallery and video archives of Playmates, Cyber Girls and other Playboy models. The site is designed to appeal to those Hispanic users who are more comfortable interacting online in Spanish, by offering navigation and transaction information as well as customer service in Spanish.

“Based on our customer feedback and the success of our recently launched U.S. television initiative, Playboy en Español, we recognized the importance of reaching this exploding market segment and this is our first step toward offering a wider array of editorial features in Spanish,” said Randy Nicola, president of Playboy.com, Inc. “‘PlayboyNet’ is a hugely popular offering of our service and by reaching out to the Hispanic community in the Spanish language, we hope to strengthen our business by not only attracting new customers but also by building increased brand loyalty among our existing Hispanic users.”

“PlayboyNet Español” is comprised of specialized clubs including: Celebridades (Celebrities); Rubias (Blondes); Morenas (Brunettes); Club de Lenceria (Lingerie Club); Universitarias (College Girls); Chicas Internationales (International Women); Naturales (Naturals); Chicas de Playa (Beach Babes); Voluptuosas (Busty Babes); and Playmates.