al Punto Advertising Creates Promotion Division.

al Punto Advertising, Inc. announced the formation of a Strategic Sales Promotion Division within the company, headed by 20-year industry veteran Karin McGinley.

“As Hispanic marketing matures, it has become clear to us that a key driver of growth in the industry is in promotions”, stated al Punto’s CEO and Director of Strategic Planning, Peggy Goff. “Across virtually all categories, over the past five years we have seen clients’ Hispanic marketing programs move from significantly media-based to highly integrated promotion-based plans,” she added, “so we are adding this focus and expertise to better serve our clients, and to fuel agency growth overall.”

“Karin McGinley, joining al Punto as Director of Promotion, is considered among the very best in the nation in Hispanic consumer promotion,” states Ms. Goff. “Her stature has been earned over nearly 20 years of developing and managing national and regional Hispanic promotions programs for major packaged goods companies, retailers and service organizations.”