FIFA Soccer 2004 Video Game @ Ruido Group.

Ruido Group has been retained by Electronic Arts to provide strategic and marketing communications support in bringing the breadth and scope of EA’s FIFA Soccer 2004 videogame title to the nation’s growing Latino youth and young adult markets.

“This is our first integrated effort reaching out to the nation’s Latino market, and we’re pleased to do it with a great product such as FIFA Soccer 2004 that pays tribute to a sport so loved by this community, as well as their favorite teams from Mexico, the rest of Latin America, and Europe,” commented, Matt Bilbey Worldwide Product Manager for FIFA Soccer 2004.

“We selected Ruido Group because of their innovative and culturally relevant perspective and strategic marketing ideas for this product,” said Brian Coleman, Director of Marketing for EA SPORTS.

“Fútbol is more than a sport-it’s a cultural movement with millions of passionate fans that conveys the energy and passion of Latino culture. We share in the excitement around this product launch,” commented Phil Colón, Ruido Group Managing Director and co-founder. “Ruido is also proud to be working with EA SPORTS, the undisputed global champion in their category, and we’re committed to making FIFA Soccer 2004 a Latino market favorite.”