Selecciones @ The Movies.

The Reader’s Digest Association, Inc. has formed a partnership with ECM the Americas LLC to develop Selecciones at the Movies, Spanish-language made-for-TV movies to be marketed throughout Latin America and the United States. Reader’s Digest has selected eight initial scripts based on stories from Selecciones, the Spanish-language editions of Reader’s Digest that are published in the United States and 20 other countries. Selecciones at the Movies, featuring well-known Latino actors and actresses, will be produced in Latin America and offered to networks for distribution.

“Selecciones is the No. 1 magazine in most Spanish-speaking countries around the world and is considered a family companion and advisor by its some 7 million Latin American readers,” said Michael Brennan, Reader’s Digest President for Latin America and Asia-Pacific. “It is a natural extension for Selecciones to now go on screen. We intend to create popular, high-quality programming with modest costs to advertisers and the networks. These films will be appropriate for general audiences and reflect the inspirational and emotional content particularly appealing to Latinos.”

Marketing of Selecciones at the Movies is being led by Bill Wilson, Chairman of ECM the Americas LLC. Wilson is formerly the Executive Vice President of BBDO and the founder of ECM. ECM the Americas produced and distributed local versions of “Who Wants to be a Millionaire,” changing the TV program landscape in the region.

“Selecciones at the Movies should provide advertisers and TV networks throughout the Americas with high ratings and powerful, unique consumer appeal. We expect viewers to be glued to this primetime TV offer of the very best stories from Selecciones. With this level of consumer appeal, advertisers and TV network owners can gain and keep mainstream audiences,” said Wilson. “We expect to create a partnership with a media owner in every country in the Americas, including the USA. Selecciones at the Movies will give our sponsor-partners a chance for an on-and-off-air communication package
that will be tough to beat.”