Salinas – CEO of Azteca America’s Affiliate In Los Angeles.
July 4, 2003
Azteca America announced the appointment of Elisa Salinas as CEO of Azteca America’s Los Angeles affiliate and anchor station KAZA-TV, Channel 54.
Ms. Salinas, who will be leaving her position as general director of Azteca Novelas — formerly Azteca Digital — will be responsible primarily for programming and promotional activities at the network level. Martin Luna, head of Azteca Studios, will assume her responsibilities of Azteca Novelas until a permanent replacement is appointed.
“We are looking forward for her dynamism and enthusiasm to reinforce our programming strategies and strengthen the current success of Azteca America,” said Mario San Roman, chief operating officer of TV Azteca. “I am confident that Elisa will show the same talent and dedication that she has proven while leading Azteca Novelas.”
“Elisa’s involvement in Azteca America is a very clear message to the Hispanic audience and advertising community of our commitment to the success of this venture,” said Luis J. Echarte, president and CEO of Azteca America. “Her talent and experience with production will surely be a strong boost to Azteca America’s programming strategy as well as to local programming efforts at our anchor station in Los Angeles.”
